Maldives Launches UK Marketing Push

The Maldives is being promoted as a “safe haven” for travellers in the post-COVID environment. The Maldives Marketing & Public Relations Corporation (MMPRC) has launched an outdoor campaign in major parts of the UK to promote the destination.

The promotional push in the capital follows the reopening of the country’s borders three months ago.

During this two-month-long advertising campaign, the Maldives will be promoted in the most prominent areas of London, including the largest indoor digital screen in the roadside in Kensington, Waterloo station, Westfield London shopping centre, Liverpool Street Station, Blackfriars Station, Cannon Street Station, City Thameslink Station and Fenchurch Street Station.

The key objective of this campaign is to reassure tourists in the UK that the Maldives remains a safe and secure destination to travel to post Covid-19, due to its unique geographical formation and ‘one-island-one-resort’ concept.

The photos and publications showcased in the campaign will present the Maldives as a country with geographically isolated islands which will provide a safe environment for potential future holidaymakers.

Besides, a list of exciting activities tourists can experience on their holiday in the Maldives will also be highlighted throughout the campaign.

With the UK being one of the leading markets in terms of arrivals to the Maldives post border reopening, MMPRC continues in its efforts in popularising the destination within the market.

For that, other several marketing and promotional activities have also been planned for the rest of the year, including campaigns with several online and digital travel trade media and leading OTAs.

Before the lockdown in March, a total of 7,288 visitors from the UK arrived in the Maldives this year whereas there has been an arrival of 1,587 tourists from the UK since the border reopened on July 15th.

All tourists and short-term visitors must present a negative PCR test for COVID-19 on arrival to the Maldives, according to the latest Foreign Office travel advice. The test and negative PCR certificate must be issued no more than 72 hours before departure.

Screening procedures are in place for passengers on arrival, with quarantine facilities set up to isolate any suspected cases of the virus.