Nadia Farha Mubin
Monarch Airlines, a former British charter and scheduled airline, is getting ready for an impressive revival. The company abandoned chartered flying back in 2017, leaving thousands of vacationers stranded across Europe. However, the company’s new management team is hoping to change what has been done so far to restore its former glory.
Documents filed with Companies House in London on Friday show that the change in the company’s ownership, the appointment of a new director, and the change of its registered company office address which is now adjacent to London Luton Airport, where the airline was first founded.
A new website appeared online featuring the famous Monarch Airlines logo and the moniker “Let’s Monarch” adding some credibility to industry chatter of the impending comeback of the airlines and it highlights the teasing words, “Coming Soon – We’re working hard building a brand new Monarch just for you. Please stay tuned for updates.”
Along with the website, the news was also announced through the new social media content with a new X (formerly Twitter) page.
Daniel Ellingham, the newly appointed Chairman of Monarch Airline, said in an interview with Airways magazine, “I am honoured to be able to lead the iconic Monarch brand into a new era, 55 years after it first took to the skies. It is immensely rewarding to know that we are soon going to launch a new and strong company for the UK tourism sector.”
Mr Ellingham continues, “There are numerous opportunities yet to be filled by other operators: many of these cover some of the former Monarch’s key markets, meaning there is the opportunity for newcomers such as ourselves to step up and meet demand.”
The new airline has already secured initial investment from a range of European Union and UK-based sources to fund its revival. Furthermore, the team has reportedly already held meetings with a UK-based lessor for up to 15 Airbus A320 family aircraft.
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